by ProResource | Sep 5, 2011 | Marketing, Public relations, Website
When you are thinking about a website redesign – or even if you are simply tweaking your current site – personas are a very useful tool. What is a persona? A persona is a character who represents a group of people who use your site, who have a common purpose for being...
by ProResource | Aug 15, 2011 | Content curation, Marketing, Nurture
Need ideas for articles that you can use in an email newsletter, a nurture program (email or regular mail), a blog, or just to add to your website to provide keyword fodder for search engines? Here’s a list I came up with for clients: What concepts people need to...
by ProResource | Aug 8, 2011 | Marketing, Public relations
I was talking to an executive the other day who asked why they weren’t getting the search engine ranking boost they had expected when they had invested so much in optimizing their website. I told him it was because despite all the work that had taken place on the...
by ProResource | Jul 15, 2011 | Copywriting, credibility, Marketing, Website
Why does credibility matter? Credibility is the essential third step that has to happen before you can make a sale. The first step is Findability. People have to be able to find you – they need to know that you exist and that you can solve their problem. The...
by ProResource | Jan 14, 2010 | Interviews, Marketing, Video
Looking for ways to add depth and dimension to your website? Consider adding some interviews. If you want to, you can work with someone to do a “real” interview. You can record it and post the link to the audio or video on your website or blog. Hint: You...