by ProResource | Feb 18, 2014 | Marketing, Marketing experiments, Nurture, Strategy
Beta testing marketing isn’t the same thing as marketing beta software. (Are you confused yet?) The latter involves distributing software to the media, big customers, publishers and trainers who write manuals for the software. That’s an important part of your...
by ProResource | Jan 16, 2014 | Community building, Public relations, Social media, Social media engagement
Marketing’s main goal is to reach customers at the right time when they’re ready to receive the specific message. For years, they have relied on the traditional purchasing funnel that begins with the wide end of the funnel where customers search for brands that offer...