by ProResource | Jan 7, 2013 | Marketing, Strategy
Here’s a guest post from Sean D’Souza, who is an expert at writing persuasive copy, on an issue that is near and dear to the heart of all entrepreneurs… When you went to buy your computer, you paid for the computer in advance. When you went to the dentist, you paid...
by ProResource | Dec 21, 2012 | Marketing, Public relations
Here’s a guest post from Sean D’Souza, who is an expert at writing persuasive copy… How powerful is the word F-R-E-E? And where do you draw the line between offering products and services free vs. charging? Hard question to answer isn’t it? Everyone tells you,...