by Katherine | Jul 19, 2014 | Marketing, Nurture, Strategy
“Is the traditional sales funnel dead? Is it obselete? Is there even a structure to follow anymore?” The old sales funnel may not be recognizable, but there’s still a framework for marketers and salespeople to use as a guide. It is important to...
by Katherine | Jan 16, 2014 | Community building, Public relations, Social media, Social media engagement
Marketing’s main goal is to reach customers at the right time when they’re ready to receive the specific message. For years, they have relied on the traditional purchasing funnel that begins with the wide end of the funnel where customers search for brands that offer...
