by ProResource | Jan 30, 2014 | Marketing, Public relations, Strategy
… And what to look for in the answers! 1. What area of marketing do you specialize in? Anyone who claims to be a generalist anymore is probably pretty new to the field. Most marketing professionals have an affinity for one type of marketing over another, even if...
by ProResource | Apr 26, 2013 | Marketing Tools, Public relations, Twitter
In the past, I’ve researched the Internet to identify experts’ social media accounts, blogs and publications for the topic in which they’re experts. This sounds easy to do with all the search engine and social media search tools available, but it takes a lot of time...
by ProResource | Aug 29, 2011 | Marketing, Public relations
Before you hire a PR agency or public relations consultant to help you get publicity for your company, you’ll want to do a little self-assessment ahead of time to determine what you have to work with. Spend an hour or two going over these questions with your...
by ProResource | Dec 4, 2009 | Public relations
I recently started following Damon Carson, a PR wiz who advertised in one of the HARO newsletters. For anyone who doesn’t know what HARO is… HARO stands for Help A Reporter Out. It’s a 3x/day listserv where reporters and bloggers ask for sources to...
by ProResource | Apr 24, 2009 | Public relations
We’ve been working on some free email courses to help clients (and prospective clients) learn more about managing specific types of marketing. The idea is that the more you know about what to expect and how the process works, the easier it will be to manage...
