It’s a question many CEOs ask themselves: How much of a social media presence do I have to have, and what should that presence look like? While there isn’t a one-size-fits-all answer, it is clear that a CEO’s social media presence has become increasingly important in today’s digital world. At […]
… And what to look for in the answers! 1. What area of marketing do you specialize in? Anyone who claims to be a generalist anymore is probably pretty new to the field. Most marketing professionals have an affinity for one type of marketing over another, even if they do […]
In the past, I’ve researched the Internet to identify experts’ social media accounts, blogs and publications for the topic in which they’re experts. This sounds easy to do with all the search engine and social media search tools available, but it takes a lot of time to create a high […]
Before you hire a PR agency or public relations consultant to help you get publicity for your company, you’ll want to do a little self-assessment ahead of time to determine what you have to work with. Spend an hour or two going over these questions with your management team and […]
I recently started following Damon Carson, a PR wiz who advertised in one of the HARO newsletters. For anyone who doesn’t know what HARO is… HARO stands for Help A Reporter Out. It’s a 3x/day listserv where reporters and bloggers ask for sources to help with stories they are writing. […]
We’ve been working on some free email courses to help clients (and prospective clients) learn more about managing specific types of marketing.
The idea is that the more you know about what to expect and how the process works, the easier it will be to manage someone doing that work for you, and the better your results will be.
The first course is almost ready…
It’s How to Manage Public Relations.
The idea is that you get 10 email lessons (one per day for 10 days). Most people will be able to read each email in less than 2 minutes.
So in 20 minutes total you will learn a whole lot about how to manage someone who is doing PR for you.
Those 10 emails cover:
1. Before you begin – what you need to understand before getting started…
Here’s an idea courtesy of Joan Stewart, who writes the Publicity Hound, a great email newsletter about generating PR for your business. She is writing about how to get the attention of journalists, but this is also a great way to get to know anyone who blogs – including influential people […]