by ProResource | Aug 26, 2011 | Marketing, Nurture, Project management
If you have been reading this blog for a while you know that we don’t recommend outsourcing one-off projects. Instead we recommend that you find someone you can work with on a regular basis, who can handle a variety of similar projects for you. When you are...
by ProResource | Aug 19, 2011 | Education, Marketing
In the last post, I said that we use a 2-part strategy to educate marketing freelancers effectively and inexpensively. Here’s the second part… Whenever we can, we choose the first project a new marketing freelancer works on so they can learn while they are...
by ProResource | Aug 5, 2011 | Education, Marketing, Project management
Whenever you give anyone a marketing project to do, here is a simple checklist of the information you should provide. It doesn’t have to be complicated – you can get everything in one short email. But make sure you cover all these bases and you’ll...
by ProResource | Jul 13, 2011 | Interviews, Marketing
I just finished reading a classic and highly recommended book, Topgrading, by Bradford D. Smart, PhD. It was full of wonderful advice on how to make sure you hire all “A”s (as opposed to “B”s or “C”s) – in other words, the...