by ProResource | Oct 24, 2011 | Marketing, Nurture, Public relations, Social media, Social Networking
People do business with people they know, like and trust. So let people get to know you better. Let them see that you are a nice person – the kind of person they would be comfortable doing business with. Show some of your personality – you don’t have to share...
by ProResource | Sep 5, 2011 | Marketing, Public relations, Website
When you are thinking about a website redesign – or even if you are simply tweaking your current site – personas are a very useful tool. What is a persona? A persona is a character who represents a group of people who use your site, who have a common purpose for being...