Habits help us do the same thing every day without fail. Waking up, brushing teeth, showering, exercising and so on. It’d be worth adding LinkedIn to the list because it helps grow your business. I know – it’s just another thing you don’t have time for,...
The first thing a tech startup needs to do in finding customers is to describe its ideal clients. Nail down the characteristics of this target audience. Many marketers create personas that go as far as identifying the client’s gender, age, lifestyle, challenges and so...
Today’s guest post comes from Nathaniel Mollen, a student of philosophy at Ursinus College. Marketing is only a little like metaphysics, but it’s made him somewhat of an expert in making dry topics both clear and interesting. LinkedIn is popular, this is no secret....
Networking events provide startups with an avenue to find investors, customers, talent, partners and many other resources. So how do you find networking events near you and that fit the needs of your startup? Meetup (www.meetup.com) helps you identify nearby...
You’ve been invited to another networking event. How do you feel about it? Do you dread the thought of approaching people, delivering your 30-second elevator speech and making conversation? Are you out of questions to ask once you get an answer to “What do...
