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Does a CEO Need a Strong LinkedIn Profile?

by ProResource | Jun 25, 2015 | LinkedIn, Marketing, Public relations, Social Networking, Trust

Before attending any event, I look up attendees’ and presenters’ LinkedIn profiles to learn more about them. This helps me come up with relevant questions and discussion points. An interesting pattern popped up. When the people are a senior executive, CEO, or in any...

Great LinkedIn Profiles for MSP CEOs

by ProResource | Apr 22, 2015 | LinkedIn, Public relations, Social Networking, Trust

In How to Build a Smarter LinkedIn Profile for MSP CEOs, I explain that building trust is more important for managed services providers than for a typical business. MSPs interact with one of the most critical resources for businesses — their IT operations, hardware,...
CEO Profiles on LinkedIn: 10 Great Examples

CEO Profiles on LinkedIn: 10 Great Examples

by ProResource | Apr 22, 2014 | credibility, LinkedIn, Marketing, Social Networking

(This post has been updated; see 20 for 2020: LinkedIn CEO Profiles to Watch) A trend has reared its ugly head while I browsed CEO profiles on LinkedIn. Many of them looked blank or haven’t been updated in years. I’ve heard CEOs say they aren’t looking for...

LinkedIn for CEOs: What Your Profile Should Say About You

by ProResource | Feb 22, 2014 | LinkedIn, Marketing, Social Networking

Before they meet with you, other executives will search online to learn more about you. Your LinkedIn profile is almost certain to be one of the top search results, so odds are good that’s one of the links they will click. Your LinkedIn profile, unlike some of...

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