As the CEO of a growing business, your personal brand matters. Your employees trust you, believe in you, and follow your lead. You define the vision for the business; you make strategic decisions; and you are the one who gets everyone aligned and moving in the same direction. In short, […]
Before attending any event, I look up attendees’ and presenters’ LinkedIn profiles to learn more about them. This helps me come up with relevant questions and discussion points. An interesting pattern popped up. When the people are a senior executive, CEO, or in any other C-level position, sometimes their profile […]
In How to Build a Smarter LinkedIn Profile for MSP CEOs, I explain that building trust is more important for managed services providers than for a typical business. MSPs interact with one of the most critical resources for businesses — their IT operations, hardware, and software. Law offices store client […]
(This post has been updated; see 10 More Excellent Examples of LinkedIn CEO Profiles in 2017) A trend has reared its ugly head while I browsed CEO profiles on LinkedIn. Many of them looked blank or haven’t been updated in years. I’ve heard CEOs say they aren’t looking for a job so […]
Before they meet with you, other executives will search online to learn more about you. Your LinkedIn profile is almost certain to be one of the top search results, so odds are good that’s one of the links they will click. Your LinkedIn profile, unlike some of the other links […]
