Before attending any event, I look up attendees’ and presenters’ LinkedIn profiles to learn more about them. This helps me come up with relevant questions and discussion points. An interesting pattern popped up. When the people are a senior executive, CEO, or in any...
In How to Build a Smarter LinkedIn Profile for MSP CEOs, I explain that building trust is more important for managed services providers than for a typical business. MSPs interact with one of the most critical resources for businesses — their IT operations, hardware,...
(This post has been updated; see 20 for 2020: LinkedIn CEO Profiles to Watch) A trend has reared its ugly head while I browsed CEO profiles on LinkedIn. Many of them looked blank or haven’t been updated in years. I’ve heard CEOs say they aren’t looking for...
Before they meet with you, other executives will search online to learn more about you. Your LinkedIn profile is almost certain to be one of the top search results, so odds are good that’s one of the links they will click. Your LinkedIn profile, unlike some of...
