Five Things to Tell Any LinkedIn Blog Copywriter

Five Things to Tell Any LinkedIn Blog Copywriter

If you are thinking about working with a professional copywriter to create LinkedIn blogs, you’ll want to make sure the writer understands your goals for the project, your expectations, and especially your ideas. The blog content should originate with you. A good copywriter will help you find your voice online, […]

How to Promote Your Webinar on LinkedIn

62% of B2B companies use webinars, according to “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends — North America.”  The report also says that 64% of respondents have indicated that the webinar is one of the more effective tactics, second behind in-person events. A well-planned, educational webinar won’t accomplish much […]

Should You Blog on LinkedIn?

LinkedIn introduced “long-form posts” earlier this year. Initially the option was only open to a few, then you could apply to use it, now it is available to everyone. But because the feature is relatively hidden, many LinkedIn users aren’t taking advantage of it. Should you blog on LinkedIn? The […]