by Katherine | Feb 9, 2016 | Advertising, LinkedIn, Social media, Social Networking
Last week I talked about how to optimize your LinkedIn advertising and target your ideal audience. Now, I’ll talk about how to plan your budget and bid appropriately. How to Set the Ad Budget It’s possible that an ad could get a lot of traction and max out your...
by Katherine | Feb 3, 2016 | Advertising, Branding, Lead generation, LinkedIn, Social Networking
Picture an active LinkedIn user. Perhaps, it looks like you. You interact in all the right Groups. You post regular updates under both your personal and company profiles. You even publish LinkedIn blog posts. It’s possible to do all this and still not being making the...
by Katherine | Aug 10, 2015 | Advertising, Branding, Lead generation, LinkedIn, Marketing, Sales, Social Networking, Social Selling
According to LinkedIn’s member research, four out of five LinkedIn members can impact business decisions and have two times the purchasing power of the average U.S. adult who is online. No doubt, LinkedIn is a valuable place to generate leads for your business. Doing...
