3 Best Questions to Ask Marketing Freelancers

If you are short on time, here are 3 questions that give you the fastest way to identify whether you are talking to someone who really knows what they are doing.

1. What process do you use when you work with clients?

In other words, what are the steps they are going to go through when they work with you?

Freelancers who have a lot of experience typically have a pretty well-defined system. They are going to need certain information from you, they are going to go through specific steps, they are going to give you certain reports, etc.

The more clearly they can articulate the process, the better.

2. What tools do you use?

How to Get Marketing Freelancers Up to Speed Fast – Part 2

In the last post, I said that we use a 2-part strategy to educate marketing freelancers effectively and inexpensively. Here’s the second part… Whenever we can, we choose the first project a new marketing freelancer works on so they can learn while they are doing productive work. For us, that […]

Ideas For Educational Articles

Need ideas for articles that you can use in an email newsletter, a nurture program (email or regular mail), a blog, or just to add to your website to provide keyword fodder for search engines? Here’s a list I came up with for clients: What concepts people need to understand […]

How to Get Marketing Freelancers Up to Speed Fast – Part 1

One of the most important skills to master if you want to outsource marketing effectively – or even if you simply need to educate new hires and get them productive quickly – is teaching your marketing person what they need to know about your business. The amount they need to […]

How to Define a Marketing Project the Right Way

Whenever you give anyone a project to do, you’ll get the best results if you provide these 6 pieces of information:

1. What do you want done?
Describe the project and list the process you want them to follow.

2. What else is needed?
Provide whatever materials they are going to need to do the work. This might include a contact database or some files or a list of websites to visit. Whatever it is, list what you are providing them and where to find it or how you are getting it to them.

3. Your deadline
When should the project be finished? If it is a bigger project and there are sub-deadlines,