by ProResource | Nov 5, 2012 | Marketing, Public relations, Social media, Social Networking
One thing I relish about my book club is discovering new restaurants. Book club members never disappoint with their selections. So when I arrived at a cafe for our meeting, I checked in on Foursquare, which is a location-based service (LBS). Those of us who use such...
by ProResource | Aug 13, 2012 | Education, Marketing, Public relations
I went to a franchised store to pick up a cookie cake. Upon arrival, I checked in on Foursquare, a location-based app on my phone. Surprise! The store had a coupon offering six free cookies for the purchase of a cookie cake. I showed it to the employee who pushed back...