by ProResource | Jul 29, 2011 | Education, Marketing
The other issue to keep in mind when looking at the best ways to get your marketing people ramped up quickly is whether they are a “why,” “what,” “how does it work,” or “what if” learner. There’s a whole chapter...
by ProResource | Jul 22, 2011 | Education, Marketing
When you are working with a marketing freelancer, one of the critical issues you need to deal with is getting them ramped up as quickly and effectively as possible. They need to learn about your company, your products and services, and the way you want work done. If...
by ProResource | Jul 15, 2011 | Copywriting, credibility, Marketing, Website
Why does credibility matter? Credibility is the essential third step that has to happen before you can make a sale. The first step is Findability. People have to be able to find you – they need to know that you exist and that you can solve their problem. The...
by ProResource | Dec 24, 2008 | Branding, credibility, Education, Lead generation, Pricing, Strategy
Continuing that last post… Of course you want to invest in lead gen. That goes without saying. But how much effort do you put into education and credibility? It depends on what your biggest marketing problem is… Which of these statements is closest to your...
by ProResource | Dec 22, 2008 | credibility, Education, Lead generation
It’s a trick question, of course. You need all three. Without lead gen you’ve got no prospects. But I don’t think anyone will argue with me that lead gen is essential. It’s the other two people forget about. Without those you don’t have...
