The other issue to keep in mind when looking at the best ways to get people ramped up is whether they are a “why,” “what,” “how does it work,” or “what if” learner.
There’s a whole chapter devoted to this in Teach What You Know, by Steve Trautman, which is a wonderful book all about teaching peers and people you are mentoring what they need to know to do a good job.
The entire book is full of gems – my copy currently has about 20 pages bookmarked. If you ever do mentoring or any kind of informal training, I recommend it highly. He’s also got an excellent website at www.practicalleader.com.
Here’s the short version of the chapter on learning styles…
“Why” learners wants to know why they should care – why they should be learning this, why it is important, why focus on it now. So start your explanation with this.
When you are working with a marketing freelancer, one of the critical issues you need to deal with is getting them ramped up as quickly and effectively as possible. They need to learn about your company, your products and services, and the way you want work done. If you can […]
Why does credibility matter? Credibility is the essential third step that has to happen before you can make a sale. The first step is Findability. People have to be able to find you – they need to know that you exist and that you can solve their problem. The second […]
Continuing that last post… Of course you want to invest in lead gen. That goes without saying. But how much effort do you put into education and credibility? It depends on what your biggest marketing problem is… Which of these statements is closest to your situation?
It’s a trick question, of course. You need all three. Without lead gen you’ve got no prospects. But I don’t think anyone will argue with me that lead gen is essential. It’s the other two people forget about. Without those you don’t have much chance of converting that lead you […]