by ProResource | Mar 25, 2013 | Branding, Marketing, Nurture, Public relations, Social media
A hotel in Vegas failed to listen when a customer complained on Twitter about the hour-long wait to check in. (Ridiculous!) A competitor caught the complaint and responded. Rather than tweeting something like “Come to our hotel,” the competitor was empathetic and...
by ProResource | Aug 19, 2011 | Education, Marketing
In the last post, I said that we use a 2-part strategy to educate marketing freelancers effectively and inexpensively. Here’s the second part… Whenever we can, we choose the first project a new marketing freelancer works on so they can learn while they are...