How to Monitor Your Brand Online

A hotel in Vegas failed to listen when a customer complained on Twitter about the hour-long wait to check in. (Ridiculous!) A competitor caught the complaint and responded. Rather than tweeting something like “Come to our hotel,” the competitor was empathetic and said, “Sorry about your bad experience, Dave. Hope […]

How to Get Marketing Freelancers Up to Speed Fast – Part 2

In the last post, I said that we use a 2-part strategy to educate marketing freelancers effectively and inexpensively. Here’s the second part… Whenever we can, we choose the first project a new marketing freelancer works on so they can learn while they are doing productive work. For us, that […]