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Best 5 Blog Posts: Traditional Sales Funnel vs. the Customer Decision Journey

by ProResource | Jul 19, 2014 | Marketing, Nurture, Strategy

“Is the traditional sales funnel dead? Is it obselete? Is there even a structure to follow anymore?” The old sales funnel may not be recognizable, but there’s still a framework for marketers and salespeople to use as a guide. It is important to...

Building Trust Online: Make Prospects Look Good

by ProResource | Mar 20, 2014 | Customer relationship management, Marketing, Nurture

Everyone wants to look connected, knowledgeable and successful. When you help your prospects look good to the people who matter to them, they feel good about you, which helps build trust. How can you make them look good? One way is giving them information they can...

How Social Media Affects the Customer Decision Journey

by ProResource | Jan 16, 2014 | Community building, Public relations, Social media, Social media engagement

Marketing’s main goal is to reach customers at the right time when they’re ready to receive the specific message. For years, they have relied on the traditional purchasing funnel that begins with the wide end of the funnel where customers search for brands that offer...

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