by ProResource | Apr 22, 2015 | LinkedIn, Public relations, Social Networking, Trust
In How to Build a Smarter LinkedIn Profile for MSP CEOs, I explain that building trust is more important for managed services providers than for a typical business. MSPs interact with one of the most critical resources for businesses — their IT operations, hardware,...
by ProResource | Jul 15, 2011 | Copywriting, credibility, Marketing, Website
Why does credibility matter? Credibility is the essential third step that has to happen before you can make a sale. The first step is Findability. People have to be able to find you – they need to know that you exist and that you can solve their problem. The...
by ProResource | Apr 25, 2011 | Blogging, Community building, Social Networking
Guest posting on relevant industry blogs is an excellent way to increase your market visibility and be recognized as a thought leader. In fact, it can lead to speaking engagements, prospective client meetings and more. Here are 5 tips to help you get started as a...
by ProResource | Dec 24, 2008 | Branding, credibility, Education, Lead generation, Pricing, Strategy
Continuing that last post… Of course you want to invest in lead gen. That goes without saying. But how much effort do you put into education and credibility? It depends on what your biggest marketing problem is… Which of these statements is closest to your...
by ProResource | Dec 22, 2008 | credibility, Education, Lead generation
It’s a trick question, of course. You need all three. Without lead gen you’ve got no prospects. But I don’t think anyone will argue with me that lead gen is essential. It’s the other two people forget about. Without those you don’t have...
