Twitter gives restaurant and franchise owners and employees a place to connect with customers, listen to customer feedback and get ideas. Yes, you want to promote your restaurant to compel people to stop by. However, focus on that too much and it’s a recipe for social media disaster. Successful Twitter […]
How to Get the Most Out of a Trade Show
One of the questions I hear often from clients is whether it makes sense to attend a particular trade show or conference. They tell me they don’t get as many leads as they used to, and they’re wondering if it is worth the expense. I tell them that they need […]