by ProResource | Mar 25, 2013 | Branding, Marketing, Nurture, Public relations, Social media
A hotel in Vegas failed to listen when a customer complained on Twitter about the hour-long wait to check in. (Ridiculous!) A competitor caught the complaint and responded. Rather than tweeting something like “Come to our hotel,” the competitor was empathetic and...
by ProResource | Aug 29, 2011 | Marketing, Public relations
Before you hire a PR agency or public relations consultant to help you get publicity for your company, you’ll want to do a little self-assessment ahead of time to determine what you have to work with. Spend an hour or two going over these questions with your...
by ProResource | Aug 15, 2011 | Content curation, Marketing, Nurture
Need ideas for articles that you can use in an email newsletter, a nurture program (email or regular mail), a blog, or just to add to your website to provide keyword fodder for search engines? Here’s a list I came up with for clients: What concepts people need to...
