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3 Social Media Guidelines for Financial Advisors

by ProResource | Aug 23, 2013 | Marketing, Nurture, Social media, Social Networking

Although many financial advisors would like to get out there in social media, they’ve been cautious and with good reason. A July 2013 SEI poll of 200 advisors has found less than a third of respondents use social media.  They’re concerned about broker dealers,...

How to Monitor Your Brand Online

by ProResource | Mar 25, 2013 | Branding, Marketing, Nurture, Public relations, Social media

A hotel in Vegas failed to listen when a customer complained on Twitter about the hour-long wait to check in. (Ridiculous!) A competitor caught the complaint and responded. Rather than tweeting something like “Come to our hotel,” the competitor was empathetic and...

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