by ProResource | Mar 25, 2013 | Branding, Marketing, Nurture, Public relations, Social media
A hotel in Vegas failed to listen when a customer complained on Twitter about the hour-long wait to check in. (Ridiculous!) A competitor caught the complaint and responded. Rather than tweeting something like “Come to our hotel,” the competitor was empathetic and...
by ProResource | Feb 13, 2013 | Community building, Marketing, Nurture, Social media, Social Networking, Twitter
For Twitter to work means having followers. And having followers means creating tweets that compel people to follow. While some people automatically follow everyone back, some take the time to review your tweets before deciding. These could be the people you want to...
by ProResource | Oct 10, 2011 | Marketing, Nurture, Social media, Social Networking
A second issue people have is that they wonder what it will be like to do business with you. Social media provides a great way to invite people into your business and show them what your company is like. Let them get comfortable with who you are and how you do...
by ProResource | Aug 1, 2011 | Marketing, Public relations
Put a fresh spin on your next nurture campaign with these “green ideas”. As with any nurture campaign keep it relevant to your client, keep it simple and your nurturing will be well received. Sometimes where and how to begin can be more daunting than the actual task....
by ProResource | Jul 25, 2011 | Marketing, Public relations, Social Networking
As you are building out your nurture marketing program, make sure you include all the people who could be referring business to you. Spend a little time every quarter brainstorming about who else is engaged with your prospects and might be able to tell them about your...