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Should You Connect With Competitors on LinkedIn?

by ProResource | Jul 28, 2015 | LinkedIn, Marketing, Social Networking, Strategy

You most likely know your competitors. And know them well. You study their websites. You check out their social media profiles and updates. You listen to them on Twitter. (Tip: Create a private list called “Competitors” and add them to the list for easy checking.)...

7 Ways to Be Seen as a Thought Leader on LinkedIn

by ProResource | Jun 18, 2015 | LinkedIn, Marketing, Trust

You don’t have to be a celebrity in your industry to work toward becoming a thought leader. Sure, there’s always someone who knows more than you do. Don’t let it scare you away from thought leadership. You know a lot. In fact, you know things that the more successful...

How Important Is Trust in Your Business?

by ProResource | Jun 3, 2014 | Branding, building trust, Marketing, Strategy

When you go to the grocery store, you don’t think about the company behind the product. You think about how the product meets your needs. Rarely is there any trust involved in small, simple purchases.  The same can’t be said when researching products and services for...

Building Trust Online: Make Prospects Look Good

by ProResource | Mar 20, 2014 | Customer relationship management, Marketing, Nurture

Everyone wants to look connected, knowledgeable and successful. When you help your prospects look good to the people who matter to them, they feel good about you, which helps build trust. How can you make them look good? One way is giving them information they can...

Building Trust Online: Using Social Media

by ProResource | Mar 6, 2014 | credibility, Marketing, Nurture, Social media

Being transparent is another important part of building trust. And social media offers a great forum for that. But what does it mean? Why is it a good thing? Transparency means showing others who you are – by being yourself, open and honest. Your actions and...
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