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How Important Is Trust in Your Business?

by ProResource | Jun 3, 2014 | Branding, building trust, Marketing, Strategy

When you go to the grocery store, you don’t think about the company behind the product. You think about how the product meets your needs. Rarely is there any trust involved in small, simple purchases.  The same can’t be said when researching products and services for...

How to Allocate Marketing Funds

by ProResource | Dec 24, 2008 | Branding, credibility, Education, Lead generation, Pricing, Strategy

Continuing that last post… Of course you want to invest in lead gen. That goes without saying. But how much effort do you put into education and credibility? It depends on what your biggest marketing problem is… Which of these statements is closest to your...

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