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Best 5 Blog Posts: Why Is It So Hard to Measure Marketing?

by ProResource | Mar 15, 2014 | Marketing, Marketing Tools

Our last Best 5 dealt with how to measure marketing ROI. This Best 5 addresses the other side of the issue – why it is so difficult to calculate marketing ROI. These posts also talk about what’s changing in this area, and what we ought to do about it. If...

Best 5 Blog Posts: How to Measure Marketing ROI

by ProResource | Mar 8, 2014 | Marketing, Marketing Tools

Need to come up with a good way to measure marketing ROI? Here are the best 5 blog posts we’ve seen on how to calculate ROI and measure marketing results. How to Measure the ROI of Your Marketing Programs Simple Way to Calculate B2B Marketing ROI How to Measure...

Best 5 Blog Posts: Crafting Email Subject Lines

by ProResource | Feb 15, 2014 | Marketing, Marketing Tools

If you’re trying to figure out how to get your emails opened (and who doesn’t have this challenge), here are the best blog posts we’ve seen about crafting great email subject lines. Read these posts and you’ll also be able to end those debates...

Best 5 Blog Posts: Content Curation

by ProResource | Feb 8, 2014 | Content curation, Marketing

Wondering if content curation will work for you? You’ve heard people talking about content curation… You may have heard that it’s an easy way to do more social media status updates, gives you an almost effortless email newsletter, or allows you to...

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