ProResource Ebooks & Resources

More and more people are using the internet to make purchasing decisions — but they aren't just comparing product information. Three important customer segments in particular (women, millennials, and the Chinese) are increasingly following executives on social media...

Too often, companies make the mistake of not tapping into one of their strongest marketing tools: their own employees. Employee advocacy can (and should) be a significant part of any organization's social media strategy — and many forward-thinking businesses are...

B2B executives know that thought leadership matters. When done well, thought leadership can get your message out to the masses — an invaluable benefit that sparks conversations, helps establish your professional reputation, and builds trusting relationships that can...