Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
Raising a Funding Round? How LinkedIn Helps Founders Gain Investor Confidence
Fundraising is more intense than almost anything else you do. When you are raising a round, you need a proven track record, impressive business credentials, a strong team, real traction, and a compelling vision.. You know every aspect of your business is going to...
ROI of Executive Social
When Layoffs Hit, Your LinkedIn Presence Is Career Insurance
Layoffs across big tech are creating a familiar kind of uncertainty, something even the strongest performers can’t control. But there is something you can control right now: your LinkedIn presence and how you show up publicly as a leader. In times like these, a...
The LinkedIn Hiring Formula: How to Attract Top Talent Before You Even Post the Job
When you’re hiring, the best candidates aren’t just looking at the job description. They’re looking at you. Before they apply, they check your LinkedIn profile. They look...
The 5 Essential Stories for Your Employer Brand
We’re in the most challenging recruiting environment I’ve ever seen. In what’s being called the Great Resignation, 33 million people voluntarily left their jobs last year, according to the Bureau of Labor Statistics. That’s 1/5 of the total US workforce! There are few companies that aren’t being impacted by this turnover.
16 Inspiring LinkedIn Cover Photos (Plus How to Get Your Own)
As you think about refreshing your LinkedIn profile, one of the easiest and most powerful changes you can make is to update your cover photo. This is the image at the top of your profile, behind your headshot. It gives you a visual way to add polish, tell your story...
Social CEOs
How the CEO’s Personal Brand Impacts Recruiting
You know your employer brand matters to your recruiting efforts. Companies with a strong brand get 50% more qualified applicants, spend 50% less to hire, and are able to hire faster. But does your personal brand matter too? Yes! As the CEO, your personal brand matters...
Series B Founders: The Four Team Problems LinkedIn Can Realistically Help You Solve
By the time a company reaches Series B, most founders have already figured out how to build a product and prove demand. Your challenge now is scaling. Investors expect results, hiring accelerates, and you have more balls in the air than ever before. Series B is...
Series B CEOs: What Top VP Candidates Want to See from You
Series B CEOs know they need to hire strong leaders. But when they think about attracting those leaders, they usually focus on the job description, compensation, and product story. Those are table stakes. What the CEOs often underestimate is how much senior candidates...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
