Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
Raising a Funding Round? How LinkedIn Helps Founders Gain Investor Confidence
Fundraising is more intense than almost anything else you do. When you are raising a round, you need a proven track record, impressive business credentials, a strong team, real traction, and a compelling vision.. You know every aspect of your business is going to...
ROI of Executive Social
Series B Founders: The Four Team Problems LinkedIn Can Realistically Help You Solve
By the time a company reaches Series B, most founders have already figured out how to build a product and prove demand. Your challenge now is scaling. Investors expect results, hiring accelerates, and you have more balls in the air than ever before. Series B is...
Series B CEOs: What Top VP Candidates Want to See from You
Series B CEOs know they need to hire strong leaders. But when they think about attracting those leaders, they usually focus on the job description, compensation, and product story. Those are table stakes. What the CEOs often underestimate is how much senior candidates...
What Is Executive-Led Growth?
Have you heard the term executive-led growth? Executive-led growth describes a modern B2B dynamic where company growth increasingly flows through the credibility, visibility, and voice of senior leaders, especially founders and CEOs. Key Takeaways: Buyers trust...
The Four Stages of Executive LinkedIn Presence
Most executives know they should “be on LinkedIn” but it isn’t clear what that actually means. Is it enough to have a profile? Do you need to post, and if so, how often? Turning to LinkedIn experts for advice doesn’t help, mainly because most of them are speaking to...
Social CEOs
How to Show Sustainability Matters to You
People are coming to your LinkedIn profile to learn how you think. If one of the signals you want to send is that you believe in sustainability and care about the environment, you’ll want to include sustainability in both your profile and your LinkedIn activity. Key...
CEOs: Build Trust Proactively Using LinkedIn
Trust. It opens so many doors, doesn’t it? But trust has to be built; it cannot be demanded. And building trust requires that other important T word . . . time. It takes time for people to get to know who you are. They watch how you behave in different situations, how...
After Funding, What Changes for a CEO?
For CEOs who have recently raised a round, LinkedIn plays a different role than it did before. Most founders don’t adjust to that shift. Many CEOs become quieter after funding. Their focus moves to hiring, product execution, and scaling the company. But what most CEOs...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
