Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
How to Create a Powerful CEO Presence on LinkedIn
For today’s CEOs, LinkedIn is no longer optional. It’s one of the most effective tools you have to communicate directly with employees, customers, partners, investors, and other stakeholders. But to use it well, you need a plan. Here’s a step-by-step approach to...
ROI of Executive Social
Great LinkedIn Examples: Marketers
Looking for examples of how to craft your own LinkedIn profile as a marketer? Here is a list of marketing executives who are doing LinkedIn right. ...
The Beginning of My Job Search Journey, or How I Tackled LinkedIn
How humbling (scary?) it is when you realize, after getting laid off from your longtime job as an executive, that this whole social media thing (which you maybe casually enjoyed as a Facetime buddy) is clearly one of the primary tasks to check off your job search...
Bragging, Humblebragging & Gratitude: Do You Know the Difference?
“All icing, no cake.” That’s how my coworker’s great-grandmother described someone who boasted about their achievements without referencing the people or circumstances that helped them meet their goals. Upon hearing that, my first thought is that all icing and no cake...
Excellent Twitter Examples: Cybersecurity CEOs
Twitter is a powerful tool for creating your personal brand and sharing your knowledge. Follow these cybersecurity CEOs who offer advice on the cyber landscape and raise awareness on issues that matter to them. Want help creating your own Twitter...
Social CEOs
Your Biggest Fans: How Executive Leaders Drive Employee Advocacy
It’s no wonder employee advocacy programs have become incredibly popular in recent years. A well-run employee advocacy program produces increased brand recognition, streamlined communications, and advertising value. How do you implement and maintain a successful...
Unicorn CEOs on LinkedIn: Who’s Leading, Who’s AWOL
Entrepreneurs dream about building "unicorns" — startup businesses so successful they reach a valuation of over $1 billion. As of December 11, 2019, there were only 213 such companies in the United States. We took a look at how the CEOs of these organizations are...
Camera Shy? Why You Should Leave Your Webcam On
Bad hair day? Poor lighting? An unfortunate piece of lunch caught between your front teeth? Almost everyone falls victim to human nature and worries about their appearance in a photo or during live video. It's likely that there are times you say to yourself, "I'm just...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
