Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
How to Be Funny on LinkedIn, Even If You Can’t Tell a Joke
Most CEOs don’t think of LinkedIn as the place to show their sense of humor. They think of it as a platform to show leadership and build credibility. They’re right, of course. LinkedIn is absolutely where you demonstrate those things. But it’s also where people go to...
ROI of Executive Social
Doing Her Part to Preserve the History and Heritage of the U.S. Army
Kerri Kline appreciates the mission of museums. “Understanding where we came from helps shape where we are going,” the accomplished Chief of Operations for the Army Historical Foundation told me as we chatted about her work. Kerri had agreed to be interviewed on how...
Bitcoin, Blockchain, Branding, and Tomatoes
Super-techy, hyper-nerdy, and uber-popular – do you know the latest “it” technology exploding on the scene? If your vocabulary doesn’t include Bitcoin, you are so 2017. But cryptocurrencies aren’t the entire story – Bitcoin is based on a new approach to information...
Don’t Abdicate Your Leadership Responsibility!
“If you are a leader of your organization, and you are not actively communicating to the public, to your employees and to your stakeholders, you are abdicating your responsibility.” The trim, bearded, kindly-looking gentleman seated across from me was very clear on...
Five Finance CEOs Who Rock on Twitter – and Why
Were you aware that many CEOs of the nation’s top financial institutions are on Twitter? In fact, if you watch CNBC or Bloomberg TV you get the impression that all financial news appears to run on Twitter. This is because Twitter is a real-time news and...
Social CEOs
Pivot Strategy: Define Your Buyer Personas
Counterintuitive as it is, one of the smartest things you can do in marketing is target an extremely specific niche. While it is tempting to cast a wide net, selling to everyone who might possibly use your solution dilutes your marketing efforts. When you speak to a...
Pivot Strategy: How to Craft a Compelling LinkedIn Connect Request
In our last blog, we talked about how to test your pivot before launching. With testing, you can validate your plans — which allows you to reduce the risk of launching into a new market and gain confidence that you are optimizing your marketing investment. When you...
Pivot Strategy: Get Data to Validate Your Instincts
As entrepreneurs, we know there’s huge opportunity in crises. If we can find that opportunity and get there first, we can scale our businesses like never before. But we have a limited runway, and time is the critical variable. So, how do you decide where to focus your...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
