Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
After Funding, What Changes for a CEO?
For CEOs who have recently raised a round, LinkedIn plays a different role than it did before. Most founders don’t adjust to that shift. Many CEOs become quieter after funding. Their focus moves to hiring, product execution, and scaling the company. But what most CEOs...
ROI of Executive Social
SaaS CEOs: Do You Have a 2024 CEO Communications Strategy?
As we publish this blog, there are 32 days left in 2023. I’m feeling that crazy, end-of-the-year, new-year-coming-quickly urgency, are you? Even as I anticipate holiday gatherings and magic with my family and friends, I’m focused on what I need to do right now to...
An Introvert’s Guide to Maximizing Results from In-Person Events
Events are back! Yes, trade shows and conferences have rebounded, and everyone I’ve talked with is thrilled to be attending events. Truly, it’s great to see people in person again. But for every salesperson who is in their happy place, there’s a founder/CEO who feels...
How SaaS CEOs Tell Strategic, Powerful Stories on LinkedIn
For CEOs, storytelling has evolved from a buzzword to a business imperative, especially for small to mid-size, B2B SaaS companies. The narrative you weave isn't just your company's backstory; it's the gravitational force that pulls others into your orbit. I’ve written...
17 Important Stories Every SaaS CEO Should Tell — and Why They Matter
For CEOs of small to mid-size B2B SaaS companies, storytelling is much more than a marketing tool — it’s a comprehensive communication strategy that impacts every aspect of their business, from customer acquisition and retention to investment attraction and talent...
Social CEOs
Why CEOs Should Do a Monthly Blog Post
Leadership visibility isn’t optional anymore. It’s essential. And one of the easiest, most effective ways for a CEO to build visibility? A monthly blog post. A blog gives you control over your own narrative. It lets you communicate directly with stakeholders and...
7 Ways to Optimize Your LinkedIn Profile for New Career Opportunities in 2025
Let’s be real for a second: As a senior executive, your track record is already hugely impressive. That’s a given. But if you’re looking to land some newer, more exciting job offers or––better yet––secure that coveted board position you’ve been eying? Your LinkedIn...
5 Quick Steps to Refresh Your LinkedIn Profile & Start 2025 Strong
Year-end ― it’s always a whirlwind, right? If you’re like me, you’re juggling a to-do list, a holiday list, and multiple work priorities. (Cue the finale of Rossini’s “William Tell Overture") Your business is, well, busy—celebrating growth, accomplishments, and wins,...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
