Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
LinkedIn Algorithm Changes 2026: What CEOs and Executives Need to Know
LinkedIn has made substantive changes in their algorithm this year, and most users have seen a significant impact on the reach of their posts. Let’s look at the changes that are most relevant for CEOs and executives. First, what happened? LinkedIn is now using large...
ROI of Executive Social
How to Use LinkedIn to Test the Waters and Land Your First Consulting Clients
If you’re considering stepping away from corporate life to start consulting, even if you aren’t ready to take the full leap, LinkedIn can be your best low-risk testing ground. Forget about designing a website, doing email campaigns or paid ads, or getting business...
Your Color Wheel and Executive Personality Styles
Melanie Benson Strick’s latest blog post talks about something I found very useful when I took her course on virtual teams…
A color wheel called Insights™ Discovery that illustrates the different styles people have of communicating and managing and processing information.
There are all kinds of personality tests out there – Myers Briggs is one; the HOTS (Hare, Owl, Tortoise, Squirrel) survey from Robert Allen’s One Minute Millionaire is another.
But I like the color wheel – I find it very simple and easy for people to grasp and use.
When you understand that the person you are managing (or outsourcing to) is a “green”…
Why CEOs Should Do a Monthly Blog Post
Leadership visibility isn’t optional anymore. It’s essential. And one of the easiest, most effective ways for a CEO to build visibility? A monthly blog post. A blog gives you control over your own narrative. It lets you communicate directly with stakeholders and...
7 Ways to Optimize Your LinkedIn Profile for New Career Opportunities in 2025
Let’s be real for a second: As a senior executive, your track record is already hugely impressive. That’s a given. But if you’re looking to land some newer, more exciting job offers or––better yet––secure that coveted board position you’ve been eying? Your LinkedIn...
Social CEOs
McKinsey Says You’re the Chief Storyteller. Are You Acting Like It?
McKinsey just gave CEOs a new title: storyteller-in-chief. Because when employees, investors, and the outside world ask, "Where is this company going?" the answer shouldn’t be buried in a press release or quarterly report. It should come from you. McKinsey puts it...
LinkedIn Recruiting Strategy: Build a Talent Pool
At any given moment, thousands of companies are online in search of new employees. They post job openings on LinkedIn and websites like Glassdoor and Monster. Others contact recruiters or reach out to friends, acquaintances, and former colleagues for leads. If they...
When Things Go Wrong, What Should a CEO Say on LinkedIn?
Most of the time, your LinkedIn presence can follow a well-planned strategy. But not always. If you’ve led a company through difficult situations like layoffs, product issues, internal departures, negative press, or market instability, you know how quickly things can...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
