Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
LinkedIn Algorithm Changes 2026: What CEOs and Executives Need to Know
LinkedIn has made substantive changes in their algorithm this year, and most users have seen a significant impact on the reach of their posts. Let’s look at the changes that are most relevant for CEOs and executives. First, what happened? LinkedIn is now using large...
ROI of Executive Social
LinkedIn Recruiting Strategy: Build a Talent Pool
At any given moment, thousands of companies are online in search of new employees. They post job openings on LinkedIn and websites like Glassdoor and Monster. Others contact recruiters or reach out to friends, acquaintances, and former colleagues for leads. If they...
When Things Go Wrong, What Should a CEO Say on LinkedIn?
Most of the time, your LinkedIn presence can follow a well-planned strategy. But not always. If you’ve led a company through difficult situations like layoffs, product issues, internal departures, negative press, or market instability, you know how quickly things can...
Best Practices for Working with Your LinkedIn Ghostwriter
Hiring a ghostwriter is a smart move if you want to show up more consistently and more strategically on LinkedIn. But hiring the right person is only half the equation. The other half is how you work with them. Even the best ghostwriter can’t do their job in a vacuum....
How to Find and Hire a LinkedIn Ghostwriter
Hiring a ghostwriter for LinkedIn should make your life easier. You want to show up online with more intention. You want to share ideas that reflect your thinking without having to carve out hours to draft and edit every post yourself. And you want it to sound like...
Social CEOs
How to Optimize Your LinkedIn Profile for 2026: A Guide for Senior Leaders
As a senior executive, your accomplishments already speak for themselves. But now, with rapid industry shifts, AI-driven talent evaluation, and unprecedented competition for top leadership and board roles, your LinkedIn profile must do more than summarize your career....
The AI Blind Spots Even Tech CEOs Miss
You’ve already built AI into your business. You’re using AI in your product, for GTM and customer support, and in a dozen other ways. But are you thinking about the impact AI has on your personal presence? AI is reshaping how people see you as a leader. Here are...
7 Truths About CEO Visibility on LinkedIn
How Modern CEOs Build Trust, Opportunity, and Valuation Through Their Online Presence Before investors wire funds, customers sign contracts, or top candidates accept offers, they look you up on LinkedIn. Your LinkedIn presence has become part of how the market...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
