Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
10 Stages of a CEO’s Journey and How LinkedIn Helps You Crush Each One
Navigating the CEO journey is exciting and exhilarating . . . and sometimes exhausting. But you wouldn’t want to be doing anything else, right? From founding a business to exiting with grace, successful CEOs rely on foundational skills that remain crucial across all...
ROI of Executive Social
What CEOs Need to Know About LinkedIn After Raising a Series B
You’ve raised your Series B. You have capital, customers, and a team that’s growing fast. You’re hiring senior leaders. You’re thinking about scale. And you’re probably doing 14 jobs at once. So why worry about visibility now? Because what you say – and how you show...
You Raised Your Series A. Now It’s Time to Be Seen.
There is a lot to do right now. You’re leading product. You’re still selling. You’re hiring your first layer of leadership. You’re trying to build fast without breaking anything. You’re in the thick of it, and it’s easy to let visibility slip down on the list. But if...
How to Make Your Team Look Aligned on LinkedIn
Your company page is not the only place people judge your company on LinkedIn. They look at the personal profiles of your CEO and your leadership team. They want to understand the individuals they might buy from, partner with, invest in, interview with, or work for....
In the CEO Gig Economy, Brand Is the Only Thing You Own
Fortune just sounded the alarm: in the first half of 2025, a full 33% of new CEOs were interim appointments. Let that sink in. A third of new CEO roles are occupied by people who aren’t expected to stay. Boards are embracing flexibility, cycling in operators for...
Social CEOs
The 5 Essential Stories for Your Employer Brand
We’re in the most challenging recruiting environment I’ve ever seen. In what’s being called the Great Resignation, 33 million people voluntarily left their jobs last year, according to the Bureau of Labor Statistics. That’s 1/5 of the total US workforce! There are few companies that aren’t being impacted by this turnover.
16 Inspiring LinkedIn Cover Photos (Plus How to Get Your Own)
As you think about refreshing your LinkedIn profile, one of the easiest and most powerful changes you can make is to update your cover photo. This is the image at the top of your profile, behind your headshot. It gives you a visual way to add polish, tell your story...
Are You Writing a B2B Business Book?
Insights from my conversation with author and strategy expert, Susan Schramm Is writing a business book one of your goals for the coming year? Executives are writing books at an accelerating pace. Some want to share a framework they have developed. Others want to...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
