The 5 Essential Stories for Your Employer Brand

The 5 Essential Stories for Your Employer Brand

​Recruiting is not just about filling an open role. You want to attract people who will thrive in your company, contribute at a high level, and stay long enough to make a real impact. That has become more important as candidates have become more cautious about leaving...
Are You Writing a B2B Business Book?

Are You Writing a B2B Business Book?

Insights from my conversation with author and strategy expert, Susan Schramm Is writing a business book one of your goals for the coming year?  Executives are writing books at an accelerating pace. Some want to share a framework they have developed. Others want to...
Thinking About Writing a Book?

Thinking About Writing a Book?

If you’re a CEO or senior executive, you’ve probably been told more than once that you should write a book. Maybe you’ve led a transformation, built something remarkable, or developed a way of thinking that others could learn from. But between your day job and your...