Bitcoin, Blockchain, Branding, and Tomatoes
Super-techy, hyper-nerdy, and uber-popular – do you know the latest “it” technology exploding on the scene? If your vocabulary doesn’t include Bitcoin, you are so 2017. But cryptocurrencies aren’t the entire story – Bitcoin is based on a new approach to information...
Don’t Abdicate Your Leadership Responsibility!
“If you are a leader of your organization, and you are not actively communicating to the public, to your employees and to your stakeholders, you are abdicating your responsibility.” The trim, bearded, kindly-looking gentleman seated across from me was very clear on...
Five Finance CEOs Who Rock on Twitter – and Why
Were you aware that many CEOs of the nation’s top financial institutions are on Twitter? In fact, if you watch CNBC or Bloomberg TV you get the impression that all financial news appears to run on Twitter. This is because Twitter is a real-time news and...
Excellent Examples: Authors on LinkedIn
LinkedIn is the ideal place to promote books targeted to professionals, executives, and business owners. Here is a list of authors who are doing a good job of promoting their book and themselves on LinkedIn. Get Help...
Who Am I and Why Should You Care? The LinkedIn Summary
In my last blog, I promised to post a really cool tip I learned to keep you motivated as a LinkedIn user. So here it is: Benchmark your activity and positive results by opening up a browser and typing in: LinkedIn.com/sales/ssi. This shows your “Social Selling Index,”...
Should You Use Emojis on Your LinkedIn Profile?
If you haven’t heard of emojis, the digital ideograms used to express ideas or emotions to a reader, then two things are true: First: You have been living under a rock, because even flip phone-using late adopters use the emoji’s predecessor, the emoticon, to “wink.”...
Job Search Continued – How Your LinkedIn Headline Matters
What Judy says in her intro to Executive Guide to Social Media: How to Create a Strong Personal Brand & Use Social Media Towards Your Business Goals rings true – and I interpret it as Don’t think about social media as a separate (distasteful?) task – it’s really...
Great LinkedIn Examples: Marketers
Looking for examples of how to craft your own LinkedIn profile as a marketer? Here is a list of marketing executives who are doing LinkedIn right. ...
The Beginning of My Job Search Journey, or How I Tackled LinkedIn
How humbling (scary?) it is when you realize, after getting laid off from your longtime job as an executive, that this whole social media thing (which you maybe casually enjoyed as a Facetime buddy) is clearly one of the primary tasks to check off your job search...
Bragging, Humblebragging & Gratitude: Do You Know the Difference?
“All icing, no cake.” That’s how my coworker’s great-grandmother described someone who boasted about their achievements without referencing the people or circumstances that helped them meet their goals. Upon hearing that, my first thought is that all icing and no cake...
Excellent Twitter Examples: Cybersecurity CEOs
Twitter is a powerful tool for creating your personal brand and sharing your knowledge. Follow these cybersecurity CEOs who offer advice on the cyber landscape and raise awareness on issues that matter to them. Want help creating your own Twitter...
Great LinkedIn Examples: Lawyers
Looking for lawyers who are doing a great job with their LinkedIn presence? These lawyers all have a strong profile, have built their network, and are actively using LinkedIn. Want help creating your own LinkedIn presence? Work one-on-one with...