5 Ways to Show Support for Diversity
Increasing the diversity of your team has become a priority for executives across the US, with many companies tying promotions and bonuses to success with diversity, equity, and inclusion. How can you show current and prospective employees that diversity matters to...
Show Me the Metrics! What Should You Measure on LinkedIn?
Data, data, everywhere. LinkedIn, like most types of digital marketing, provides us with a large quantity of data. We can track connections, followers, likes, comments, shares, and so much more. But which metrics really matter? And which are vanity metrics – nice to...
How to Use LinkedIn to Advocate for Causes You Believe In
In normal times, one billion people volunteer their time and energy each year to various causes. With Giving Tuesday approaching (it's always the Tuesday after Thanksgiving in the United States), many organizations across the country have reported an increase in the...
Break Out of Your Bubble and Get Seen on LinkedIn
There is a simple trick to raising your visibility on LinkedIn that very few people use — and even fewer use effectively. It allows you to reach beyond your current network, to get your name and your ideas in front of thousands of people who care about the same issues...
How to Get Your Executives into Social Media
Struggling to convert your company’s executive leaders into active participants on social media? 62% of surveyed executives reported their social media presence contributes to building their firm’s brand by establishing market leadership and credibility, boosting...
5 Steps to Be Seen as a Thought Leader on LinkedIn
You probably are a thought leader – most CEOs of successful companies are. But are you visible online as a thought leader? Many people assume that their real-world power and presence are automatically carried over into their web presence. But that’s not the case. You...
Why – and How – It Pays to Be a Social Leader
Savvy CEOs and Leaders Know They Need a Personal, Professional Presence on Social Media “I’m too busy.” “Social media is a time waster.” “I don’t see any payoff for posting on LinkedIn.” “We have a corporate communications department for that.” These are a few...
How to Engage with Employees on LinkedIn
As if a global pandemic was not challenging enough, now executive leaders are navigating the issues involved in transitioning employees back to the office — or extending work-at-home schedules and managing...
5 Essentials for Lead Generation on LinkedIn
Now more than ever, business relationships are launched in cyberspace. This new reality makes LinkedIn absolutely essential for lead generation. But as you know from being on the receiving end of lots of sales messages on LinkedIn, there are far more people doing a...
How to Impress Investors on LinkedIn
Fundraising is much more intense than anything else you do. When you are raising a round, you need a proven track record, impressive business...
LinkedIn Best Practices: How to Increase Engagement
How do you measure success in social media? We have so many metrics available to us, ranging from profile views to connect requests received, blog views to followers, and shares to click-through rates. The data that matters to you is going to depend on your goals for...
How to Land a Paid Board Position
High-performing executives look beyond the C-suite, with their eyes on an even bigger prize: paid board positions. Executive leaders tell me they seek board roles as a way to stretch their skills, take on more responsibility, and discover new challenges. They also see...