Layoffs across big tech are creating a familiar kind of uncertainty, something even the strongest performers can’t control. But there is something you can control right now: your LinkedIn presence and how you show up publicly as a leader. In times like these, a...
Judy Schramm
The LinkedIn Hiring Formula: How to Attract Top Talent Before You Even Post the Job
When you’re hiring, the best candidates aren’t just looking at the job description. They’re looking at you. Before they apply, they check your LinkedIn profile. They look...
The 5 Essential Stories for Your Employer Brand
We’re in the most challenging recruiting environment I’ve ever seen. In what’s being called the Great Resignation, 33 million people voluntarily left their jobs last year, according to the Bureau of Labor Statistics. That’s 1/5 of the total US workforce! There are few companies that aren’t being impacted by this turnover.
16 Inspiring LinkedIn Cover Photos (Plus How to Get Your Own)
As you think about refreshing your LinkedIn profile, one of the easiest and most powerful changes you can make is to update your cover photo. This is the image at the top of your profile, behind your headshot. It gives you a visual way to add polish, tell your story...
Are You Writing a B2B Business Book?
Insights from my conversation with author and strategy expert, Susan Schramm Is writing a business book one of your goals for the coming year? Executives are writing books at an accelerating pace. Some want to share a framework they have developed. Others want to...
Only Have an Hour? 5 Fast Ways to Refresh Your LinkedIn Profile
The end of the year always feels like controlled chaos. You’re closing out projects, planning for 2026, and still trying to be present for holiday traditions, family gatherings, and everything else that makes this season meaningful. With that level of activity, your...
Thinking About Writing a Book?
If you’re a CEO or senior executive, you’ve probably been told more than once that you should write a book. Maybe you’ve led a transformation, built something remarkable, or developed a way of thinking that others could learn from. But between your day job and your...
How to Optimize Your LinkedIn Profile for 2026: A Guide for Senior Leaders
As a senior executive, your accomplishments already speak for themselves. But now, with rapid industry shifts, AI-driven talent evaluation, and unprecedented competition for top leadership and board roles, your LinkedIn profile must do more than summarize your career....
The AI Blind Spots Even Tech CEOs Miss
You’ve already built AI into your business. You’re using AI in your product, for GTM and customer support, and in a dozen other ways. But are you thinking about the impact AI has on your personal presence? AI is reshaping how people see you as a leader. Here are...
7 Truths About CEO Visibility on LinkedIn
How Modern CEOs Build Trust, Opportunity, and Valuation Through Their Online Presence Before investors wire funds, customers sign contracts, or top candidates accept offers, they look you up on LinkedIn. Your LinkedIn presence has become part of how the market...










