3 Best Questions to Ask Marketing Freelancers

Sep 2, 2011 | Interviews, Marketing

If you are short on time, here are 3 questions that give you the fastest way to identify whether you are talking to someone who really knows what they are doing.

1. What process do you use when you work with clients?

In other words, what are the steps they are going to go through when they work with you?

Marketing freelancers who have a lot of experience typically have a pretty well-defined system. They are going to need certain information from you, they are going to go through specific steps, they are going to give you certain reports, etc.

The more clearly they can articulate the process, the better.

2. What tools do you use?

What software do they use? What have they done to automate their work and be as efficient as possible?

Someone who is committed to a particular line of marketing, especially if they have been doing it for awhile, has invested in some kind of tool that helps them get better results faster.

3. How do you keep up with changes in your industry?

The best marketing freelancers invest in themselves. They read blogs, books, magazines. They attend webinars and listen to podcasts. They are members of trade associations and participate in online communities. Sometimes they attend conferences.

If you don’t have time for a full Topgrading-style interview (even the shortened one I came up with for freelancers), these 3 questions will help you sort through candidates very quickly.

Who else should read this? Please share!

Recent Posts

How Do the CEOs of the Biggest SaaS Companies Use LinkedIn?

Have you ever wondered how the titans of the tech world wield their influence on LinkedIn? We peeked behind the curtain to discover the practices and patterns of successful SaaS CEOs on the platform where the buzz is all business. I write a lot about LinkedIn — why it...

SaaS CEO Leadership Styles on LinkedIn

Much has been written about the leadership styles of CEOs, and a simple Google search delivers plenty of in-depth research on which ones are most prevalent and most effective, depending on your company and your goals. It’s clear that CEO leadership style plays a...

Excellent LinkedIn Profiles for CMOs & VPs of Marketing

Who should be the best at creating an online presence, personal branding, content, and communication? Marketers, of course! And there’s no better place to demonstrate your capabilities than LinkedIn, where your clients, prospects, employees, and stakeholders will see...

3 Key Areas to Cultivate a Unified Team Identity on LinkedIn

If you ever wonder about the power of team alignment, take a look at the week we’ve just seen, culminating in the Super Bowl on Sunday. With 200+ billion US adults tuning in and activities that kicked off the previous Monday, the two teams, their fans, the sponsors,...