Reach Your Audience with Native Video — the #1 Way for Consuming Online Information
It’s no secret that, when it comes to engaging online content, video is king. In today’s on-the-go society, everyone expects on-demand content — content they can view and share anytime, anywhere.
Consider these facts behind video content:
- 75% of executives say they watched at least one business-related video in the past week.
- 59% of senior executives say that if text and videos are on the same page, they prefer the video.
- 500 million people watch videos on Facebook every day.
- One-third of the time spent online is watching videos.
- By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
If you still have doubts about whether it’s really worth using video to promote your business and personal brand, the answer is simple: Yes.
Video is already the most versatile and profitable digital marketing tool out there, and LinkedIn has recently introduced new features and capabilities that let you use video more effectively than ever before.
If you’re ready to tackle LinkedIn video, but don’t know how to start, we’re here to help.
Work with a video coach to learn how to present yourself on camera and work out all the details of creating your own videos:
- Editorial and technical planning
- Test shoot evaluation and feedback
- Video capture and editing
- Video posting and distribution
Alternatively, you can have us produce the video for you. You capture the raw footage, shooting from the comfort of your office or wherever you might be. Use your phone or the video camera on your desktop. Send us the file, and we will do all the editing and post-production work, sending you a finished video that you can upload and share. We will:
- Crop the video to include only the sections you want
- Add captions
- Add music
- Add your logo or name
- Insert a slide at the end with contact info or your call to action
My Journey with Video
I run ProResource, where we help executives use video effectively, but that doesn’t mean I have always been comfortable on video myself. The truth is that I avoided video for years!
But I knew it was important to growing the business. And if I was going to tell our clients that they should be doing video, I needed to do it too.
I worked with our video coaches to make the same journey you are making. My first videos were a little awkward. Here’s one of the early videos – you can see how my eyes are darting back and forth between the camera and my notes.
Even though those early videos were a little rough, the reaction to them was good. So I did more of them. And the more videos I did, the easier it became.
Our coaches gave me great tips on what to wear, how to do my hair and makeup, what to do with my hands, and how to use a teleprompter effectively. It made a world of difference.
Here’s one of my more recent videos.
If you look around this website, you can see videos on almost every page. Not only do I do videos easily now, but my team has seen the change in me, and they are now doing their own videos. We have opened up a new world, and it’s all the result of working with great coaches.
Try a Video JumpStart for yourself, and begin your video journey.
Spend two hours with a video coach and get ready for magic to happen!
Your training is customized to your needs and the type of videos you want to produce. You start by discussing what you have in mind for your videos. Then you go over video logistics, such as the type of equipment you need, choosing locations, lighting, creating a set, and how to make your own teleprompter.
In the second hour, you get more comfortable on camera. You practice and see your presentation become more polished. You talk about what to wear, hair and makeup, and what to do with your hands. You get tech tips on shooting, editing and captioning your videos. You discuss when and how to upload, and what to do after you post a video.
If you are in the Washington metro area, you can work with your coach in-person. She has a studio in Bethesda with full camera setup, lighting, teleprompter and everything else you need.
Alternatively, your coach can work with you over Zoom. You’ll be able to show her your office and get advice on building your own video setup.