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Should your marketing focus on lead gen, education or credibility?

by ProResource | Dec 22, 2008 | credibility, Education, Lead generation

It’s a trick question, of course. You need all three. Without lead gen you’ve got no prospects. But I don’t think anyone will argue with me that lead gen is essential. It’s the other two people forget about. Without those you don’t have...

Trendwatching’s 6 Trends to Watch for 2009

by ProResource | Dec 5, 2008 | Marketing

Trendwatching.com is one of the coolest sites on the web. They track emerging consumer trends to give businesses ideas for new products and services. They do a monthly email newsletter where they highlight one trend or a group of trends they have identified. Even...

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