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The ROI of Executive Social Media for Employee Communication
In our last blog, we discussed the impact on a company's stock when "social executives" are active on Twitter — when they share insights into their work-related activities and communicate directly with their investors via social media. Here we look at another aspect...
The ROI of Executive Social Media: Financial Markets
Is there a Return on Investment (ROI) from getting executives active on social media? That used to be a challenging question. Not anymore. New studies show a clear ROI on multiple levels. In a new paper, The Emergence of "Social Executives" and Its Consequences for...
How Effective is Your LinkedIn Presence? Find Out with ProScore
Have you ever thought about whether your LinkedIn presence is truly serving your business goals? Up until now, it's been a difficult factor to measure. LinkedIn does tell you how complete your profile is, with a feature called the Profile Strength Meter — the more...














