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McKinsey Says You’re the Chief Storyteller. Are You Acting Like It?
McKinsey just gave CEOs a new title: storyteller-in-chief. Because when employees, investors, and the outside world ask, "Where is this company going?" the answer shouldn’t be buried in a press release or quarterly report. It should come from you. McKinsey puts it...
When Things Go Wrong, What Should a CEO Say on LinkedIn?
Most of the time, your LinkedIn presence can follow a well-planned strategy. But not always. If you’ve led a company through difficult situations like layoffs, product issues, internal departures, negative press, or market instability, you know how quickly things can...
Best Practices for Working with Your LinkedIn Ghostwriter
Hiring a ghostwriter is a smart move if you want to show up more consistently and more strategically on LinkedIn. But hiring the right person is only half the equation. The other half is how you work with them. Even the best ghostwriter can’t do their job in a vacuum....






























