How to Get Marketing Freelancers Up to Speed Fast – Part 2

Aug 19, 2011 | Education, Marketing

In the last post, I said that we use a 2-part strategy to educate marketing freelancers effectively and inexpensively.

Here’s the second part…

Whenever we can, we choose the first project a new marketing freelancer works on so they can learn while they are doing productive work.

For us, that means we look for a customer-facing project. In marketing, a good first project is very often a case study or gathering testimonials.

marketing freelance up to speed template questions

That lets the marketing freelancer learn how people use the product or service, what it does for them, how they use it, and where the value is. Sure, you can tell them this yourself, but the information sinks in faster and more thoroughly when they hear it directly from the customers. Plus, they hear the language customers use, which is most likely different from what you say internally.

That information then provides a powerful foundation that informs everything else they do.

If the next project is designing a brochure, writing a sales letter, doing a press release, or updating the website – the result will be better because the freelancer now has a better understanding of how customers think and where they find value.

Even the best, smartest, most experienced marketing freelancers need to do this ramping up – they’ll do it better while working, and you’ll be getting useful work while they are learning. It’s a win-win.

So think about what kinds of projects do not require a lot of knowledge to do AND will let your marketing freelancers learn more about your business while they work.

Who else should read this? Please share!

Recent Posts

SaaS CEOs: Do You Have a 2024 CEO Communications Strategy?

As we publish this blog, there are 32 days left in 2023. I’m feeling that crazy, end-of-the-year, new-year-coming-quickly urgency, are you?  Even as I anticipate holiday gatherings and magic with my family and friends, I’m focused on what I need to do right now to...

An Introvert’s Guide to Maximizing Results from In-Person Events

Events are back! Yes, trade shows and conferences have rebounded, and everyone I’ve talked with is thrilled to be attending events. Truly, it’s great to see people in person again. But for every salesperson who is in their happy place, there’s a founder/CEO who feels...

How SaaS CEOs Tell Strategic, Powerful Stories on LinkedIn

For CEOs, storytelling has evolved from a buzzword to a business imperative, especially for small to mid-size, B2B SaaS companies. The narrative you weave isn't just your company's backstory; it's the gravitational force that pulls others into your orbit. I’ve written...