Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
When Things Go Wrong, What Should a CEO Say on LinkedIn?
Most of the time, your LinkedIn presence can follow a well-planned strategy. But not always. If you’ve led a company through difficult situations like layoffs, product issues, internal departures, negative press, or market instability, you know how quickly things can...
ROI of Executive Social
LinkedIn Profile Tips for College Students
AP Photo/The Express-Times, Matt SmithFor many, a LinkedIn profile is something to think about after you’ve landed your first job — or at least after you’ve graduated with a degree. But the time to start building your career network is actually during your first year...
LinkedIn Tips for High School Students
Does your high school student have a LinkedIn profile yet? Many people assume that you should be out of college before you join LinkedIn, but that’s no longer true. Just do a quick Google search on the topic of “LinkedIn for students,” and you’ll instantly get a list...
What to Update Now on Your LinkedIn Profile
It's summer — the season of rest and relaxation. And a little bit of down time at work offers up an opportunity to review and update your LinkedIn profile, which is something you should be doing on a regular basis to keep your page active. Think of it this way: Your...
What You Need to Know About Social Sharing
Each day, content explodes on social media. Every tweet, Facebook update, and LinkedIn post compete with thousands of others. Twitter officials say that people post more than 500 million tweets per day. Facebook generates 4 petabytes of new content per day. To put...
Social CEOs
Politicians on LinkedIn Play It Safe
Facebook veers toward friendly; Twitter champions short and spicy; while Instagram wows your senses. LinkedIn traditionally provided a civil space to make bold statements, just not controversial ones. Now, even as many social CEOs take strong stands on LinkedIn, we...
How LinkedIn is Keeping Discussion Civil
Chances are good that your LinkedIn news feed looks a lot different than it did a year ago. You're probably seeing posts on Black Lives Matter, social justice, LGBTQ+ advocacy, and the global response to the COVID-19 pandemic. LinkedIn has long had the reputation for...
The New Dow 30: Crunching Numbers on CEO Social Media
An elite club of 30 chief executives helms the companies that rule the stock market. How do they rate on social media? Changes to the Dow Jones industrial average (DJIA), a composite of 30 publicly traded companies, ushered in new players and downgraded old favorites....
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
