Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
The LinkedIn Hiring Formula: How to Attract Top Talent Before You Even Post the Job
When you’re hiring, the best candidates aren’t just looking at the job description. They’re looking at you. Before they apply, they check your LinkedIn profile. They look...
ROI of Executive Social
How to Engage with Employees on LinkedIn
As if a global pandemic was not challenging enough, now executive leaders are navigating the issues involved in transitioning employees back to the office — or extending work-at-home schedules and managing...
5 Essentials for Lead Generation on LinkedIn
Now more than ever, business relationships are launched in cyberspace. This new reality makes LinkedIn absolutely essential for lead generation. But as you know from being on the receiving end of lots of sales messages on LinkedIn, there are far more people doing a...
How to Impress Investors on LinkedIn
Fundraising is much more intense than anything else you do. When you are raising a round, you need a proven track record, impressive business...
LinkedIn Best Practices: How to Increase Engagement
How do you measure success in social media? We have so many metrics available to us, ranging from profile views to connect requests received, blog views to followers, and shares to click-through rates. The data that matters to you is going to depend on your goals for...
Social CEOs
8 Crucial Aspects of a Successful CEO Communication Strategy
Have you ever wished you could ensure that the story told about you, your leadership, and your company was the one you wanted everyone to hear? That people could really hear your version and understand what motivates you, what is really happening? Among the many...
CEO Exclusive: Free LinkedIn Audit Uncovers Missed Opportunities
“I want to keep a low profile, you know, blend in with the crowd. I don’t have anything new to say or any reason to draw attention to myself or this company.” Said no CEO ever, right? And yet, I am regularly surprised by the number of CEOs who aren’t taking advantage...
How to Use LinkedIn to Boost Investor Confidence
When investors evaluate a company, they look at many factors, including the caliber of your leadership team, the market opportunity, and the progress you have made to date. All of those stories can be told on LinkedIn, but the most important one is traction. The more...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
