Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
The LinkedIn Hiring Formula: How to Attract Top Talent Before You Even Post the Job
When you’re hiring, the best candidates aren’t just looking at the job description. They’re looking at you. Before they apply, they check your LinkedIn profile. They look...
ROI of Executive Social
Show Me the Metrics! What Should You Measure on LinkedIn?
Data, data, everywhere. LinkedIn, like most types of digital marketing, provides us with a large quantity of data. We can track connections, followers, likes, comments, shares, and so much more. But which metrics really matter? And which are vanity metrics – nice to track because they keep going up, but not tied to results?
How to Use LinkedIn to Advocate for Causes You Believe In
As a leader, you can donate more than your time, energy, and money to the causes you want to support. You can also use your influence to bring those causes to the attention of even more people and have even greater impact.
Break Out of Your Bubble and Get Seen on LinkedIn
There is a simple trick to raising your visibility on LinkedIn that very few people use — and even fewer use effectively. It allows you to reach beyond your current network, to get your name and your ideas in front of thousands of people who care about the same issues...
How to Get Your Executives into Social Media
Struggling to convert your company’s executive leaders into active participants on social media? 62% of surveyed executives reported their social media presence contributes to building their firm’s brand by establishing market leadership and credibility, boosting...
Social CEOs
Authentic Engagement: Corent CEO Feyzi Fatehi Shares His LinkedIn Mindset
Among the millions of voices on LinkedIn, some resonate with extraordinary authenticity and depth. Feyzi Fatehi is one of those significant voices. With 20K followers and a 2019 SIIA CODiE Lifetime Achievement Award for his work in education technology, he's a tech...
A Post-SaaStr Report: Braindates, After Parties & Uber Rides
CEOs of SaaS companies: Did you attend SaaStr last week? I did, and it was an amazing experience. I shared my game plan and expectations before the conference, and some things were even better than I anticipated. A few were not ― or simply were different. Here are my...
The CEO’s Guide to Winning at SaaStr: Food Lines, Braindates & QR Codes
I attended both SaaStock and SaaStr Europa a couple of months ago, and am planning to attend SaaStr in San Francisco in September. A few things surprised me about the conferences ― I tried to use my usual tricks for meeting people at events, but they didn’t work! I...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
