Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
The Four Stages of Executive LinkedIn Presence
Most executives know they should “be on LinkedIn” but it isn’t clear what that actually means. Is it enough to have a profile? Do you need to post, and if so, how often? Turning to LinkedIn experts for advice doesn’t help, mainly because most of them are speaking to...
ROI of Executive Social
3 Ways to Use ChatGPT to Build Your Personal Brand on LinkedIn
Like you, we’ve been running experiments with ChatGPT. Ours have focused on what it can do on LinkedIn. We’ve discovered a lot of ways ChatGPT can help you build your brand ― with very little effort! We’re still learning, but here are some of the best: 1.Update...
4 Long-Term Benefits to Personal Branding for CEOs
A personal brand is not about posting what you had for lunch on social media. Personal branding is not about spin. Or about bragging. Thank goodness. Personal branding starts by recognizing you have a reputation and influence, and the power to leverage that influence...
15 LinkedIn Tips to Do Now and Start 2023 Strong
Let’s all stop for a minute and breathe — and celebrate — we’ve almost made it through 2022, which includes surviving the changes, tumult, and crazy of 2020 and 2021. What a ride, right? As we roll into the final two weeks of 2022, I hope you get time — to reflect on...
Does Your Personal Brand Need Updating for 2023?
December is here, and the new year, with all its promise and excitement, is just around the corner. Renewed energy, a fresh start, new initiatives — are you ready? While you are surely spending the next few weeks finishing strong — you also want to set in place the...
Social CEOs
How Do the CEOs of the Biggest SaaS Companies Use LinkedIn?
Have you ever wondered how the titans of the tech world wield their influence on LinkedIn? We peeked behind the curtain to discover the practices and patterns of successful SaaS CEOs on the platform where the buzz is all business. I write a lot about LinkedIn — why it...
SaaS CEO Leadership Styles on LinkedIn
Much has been written about the leadership styles of CEOs, and a simple Google search delivers plenty of in-depth research on which ones are most prevalent and most effective, depending on your company and your goals. It’s clear that CEO leadership style plays a...
Excellent LinkedIn Profiles for VPs of Sales & Chief Revenue Officers
The best sales leaders I know come with an arsenal of tools, best practices, and trade secrets. LinkedIn has become an essential first step in business development. Used well, LinkedIn serves as your advance team, telling your sales story before people even meet you....
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
