Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
CEOs: Build Trust Proactively Using LinkedIn
Trust. It opens so many doors, doesn’t it? But trust has to be built; it cannot be demanded. And building trust requires that other important T word . . . time. It takes time for people to get to know who you are. They watch how you behave in different situations, how...
ROI of Executive Social
LinkedIn Profile Tips for High School Students
Is high school too early to set up a LinkedIn profile? College students know that a presence on LinkedIn will help them find and apply for jobs. But most high school students are years away from a full-time job search. Does it make sense for you, too? Yes, absolutely....
Unlocking LinkedIn: The New SaaS Founder’s Blueprint for Success
As a SaaS startup founder, you've already taken the monumental leap from concept to company. You've navigated the initial uncertainties, transforming your innovative idea into a tangible business. This journey from envisioning a solution to actually building a...
How Do the CEOs of the Biggest SaaS Companies Use LinkedIn?
Have you ever wondered how the titans of the tech world wield their influence on LinkedIn? We peeked behind the curtain to discover the practices and patterns of successful SaaS CEOs on the platform where the buzz is all business. I write a lot about LinkedIn — why it...
SaaS CEO Leadership Styles on LinkedIn
Much has been written about the leadership styles of CEOs, and a simple Google search delivers plenty of in-depth research on which ones are most prevalent and most effective, depending on your company and your goals. It’s clear that CEO leadership style plays a...
Social CEOs
Posting on LinkedIn Isn’t Risk-Free. But Silence Carries a Cost Too.
Is it really worth it to post on LinkedIn? You’re already busy. You don’t necessarily feel the need to be seen as a thought leader. You’re not trying to build a large following. And the last thing you want is to attract the wrong kind of attention. The truth is...
Why Female VPs at Major Tech Companies Post More Often Than Men
We have been looking at the way thousands of VPs at the largest U.S.-based technology companies are using LinkedIn, and one pattern stands out: Female VPs post nearly twice as often as their male counterparts. This held true across companies where hundreds of VPs...
What VPs at the Largest Tech Companies Are Actually Posting on LinkedIn – and What They’re Missing
If you're a vice president at one of the largest tech companies in the US, your LinkedIn presence probably looks a lot like your peers. We’ve been analyzing how VPs at these companies are using LinkedIn, and the patterns are strikingly consistent. Most post once a...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
