Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
How the CEO’s Personal Brand Impacts Recruiting
You know your employer brand matters to your recruiting efforts. Companies with a strong brand get 50% more qualified applicants, spend 50% less to hire, and are able to hire faster. But does your personal brand matter too? Yes! As the CEO, your personal brand matters...
ROI of Executive Social
How Do the CEOs of the Biggest SaaS Companies Use LinkedIn?
Have you ever wondered how the titans of the tech world wield their influence on LinkedIn? We peeked behind the curtain to discover the practices and patterns of successful SaaS CEOs on the platform where the buzz is all business. I write a lot about LinkedIn — why it...
SaaS CEO Leadership Styles on LinkedIn
Much has been written about the leadership styles of CEOs, and a simple Google search delivers plenty of in-depth research on which ones are most prevalent and most effective, depending on your company and your goals. It’s clear that CEO leadership style plays a...
Excellent LinkedIn Profiles for VPs of Sales & Chief Revenue Officers
The best sales leaders I know come with an arsenal of tools, best practices, and trade secrets. LinkedIn has become an essential first step in business development. Used well, LinkedIn serves as your advance team, telling your sales story before people even meet you....
Excellent LinkedIn Profiles for CMOs & VPs of Marketing
Who should be the best at creating an online presence, personal branding, content, and communication? Marketers, of course! And there’s no better place to demonstrate your capabilities than LinkedIn, where your clients, prospects, employees, and stakeholders will see...
Social CEOs
Thinking About Consulting? Use LinkedIn to Test and Validate Your Idea Before You Leap
If you're a senior executive contemplating a shift into consulting, you might be asking yourself some big questions: Who would actually hire me—and for what? How do I explain what I do in a way that sparks interest? How can I test this idea without risking my current...
How to Activate Your Network
If you’re considering stepping away from corporate life and into consulting, your first instinct might be to start building a brand or launching a website. But the truth is, you probably already have what you need to get started: a strong professional network. The...
How to Use LinkedIn to Test the Waters and Land Your First Consulting Clients
If you’re considering stepping away from corporate life to start consulting, even if you aren’t ready to take the full leap, LinkedIn can be your best low-risk testing ground. Forget about designing a website, doing email campaigns or paid ads, or getting business...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
