Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
After Funding, What Changes for a CEO?
For CEOs who have recently raised a round, LinkedIn plays a different role than it did before. Most founders don’t adjust to that shift. Many CEOs become quieter after funding. Their focus moves to hiring, product execution, and scaling the company. But what most CEOs...
ROI of Executive Social
24 Ways Executives Build Trust Using LinkedIn
Trust. It opens so many doors, doesn’t it? But trust has to be built; it cannot be demanded. And building trust requires that other important T word . . . time. It takes time for people to get to know who you are. They watch how you behave in different situations, how...
4 Long-Term Benefits to Personal Branding for Senior Executives
A personal brand is not about posting what you had for lunch on social media. Personal branding is not about spin. Or about bragging. Thank goodness. Personal branding starts by recognizing you have a reputation and influence, and the power to leverage that influence...
Do You Really Need to Be a Thought Leader?
Everyone talks about “thought leadership,” and being seen as a thought leader is a common goal for our clients. But do you really need to be a thought leader? It may not necessarily be the right strategy for you. Perhaps you are more comfortable being an expert. Or a...
CEO Interviews: Why LinkedIn is Worth My Time
Why do CEOs prioritize being active on LinkedIn? Sure, LinkedIn is undoubtedly the platform for people who want to do business. With 1+ billion members and 67 million companies around the world, LinkedIn has proven itself worthy of the attention of entrepreneurs and...
Social CEOs
Why Your CEO LinkedIn Headline Matters & How to Craft Yours
Most CEOs don’t put much thought into their LinkedIn headline. Some keep it simple and default to their title and company name. Others throw in a laundry list of keywords. Neither of those approaches is ideal. Here’s why… Your headline is one of the most important...
Here’s How to Define Your Personal Brand Strategy on LinkedIn
A lot of executives treat LinkedIn like an occasional obligation. They post when something big happens, like a promotion, a product launch, a keynote, or a podcast. Maybe they share an article or reshare a corporate update, just to stay on the radar. But over time,...
You Don’t Have to Be Vulnerable on LinkedIn
There’s a lot of talk about being vulnerable in your LinkedIn posts. Scroll through your feed and you’ll see personal stories, emotional reflections, and touching anecdotes, all in the name of being authentic. While that kind of content can work well for some, most...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
