Executive Social Resource Center
Leaders have a unique opportunity to harness the power of social media to share ideas, establish a reputation, earn trust, build relationships, and to contribute to the business, the industry, and the world. We put together a collection of our best resources to support you in getting your leadership team and executives to step into social media.
- 10 Ways Social Media Makes You a Better Leader
Used strategically, social media is about so much more than a daily update. Here are 10 ways that social media enhances your ability to lead. - What’s the ROI of Investing in Social Media?
Yes, you can calculate the payoff of social media. These blog posts cover four sources of ROI from executive social. - Social CEOs on LinkedIn & Twitter
There are many CEOs who are active in social media. Take a look at CEOs who are doing it best. - Fortune 500 CEOs and Unicorn CEOs on Twitter
Links to see the most recent tweets from Fortune 500 CEOs & Unicorn CEOs. - eBook: How to Craft a CEO Brand on LinkedIn
Download a free copy of our step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and much more.
Growth-Stage CEOs: How to Hack Recruiting
Most growth-stage CEOs think recruiting problems are caused by compensation, competition, or a lack of qualified candidates. Sometimes that’s true. But increasingly, the problem is visibility. The best candidates want to know who they’ll be working for before they...
ROI of Executive Social
5 Quick Steps to Refresh Your LinkedIn Profile & Start 2025 Strong
Year-end ― it’s always a whirlwind, right? If you’re like me, you’re juggling a to-do list, a holiday list, and multiple work priorities. (Cue the finale of Rossini’s “William Tell Overture") Your business is, well, busy—celebrating growth, accomplishments, and wins,...
How to Use LinkedIn to Attract Board Roles
Achieving success in the C-suite brings a definite level of professional satisfaction — and often, a question: What’s next? For many senior leaders, the natural progression is joining a corporate board. Being on a board offers the opportunity to leverage years of...
Need a LinkedIn Formula? Here’s a Proven Content Strategy for Senior Executives
Is posting on LinkedIn worth it for CEOs and senior executives? Absolutely! That’s a no-brainer. But a more interesting question is: What should you be posting about? There’s plenty of advice online about what makes meaningful content on social media and on...
Storytelling for Executives: Can You Tell These 12 Stories?
For senior executives, storytelling is one of the most useful skills you can master. Humans are hard-wired to respond to stories. When you learn how to tell stories effectively, you find it easier to get people on board with your initiatives, you build stronger...
Social CEOs
Best Practices for Working with Your LinkedIn Ghostwriter
Hiring a ghostwriter is a smart move if you want to show up more consistently and more strategically on LinkedIn. But hiring the right person is only half the equation. The other half is how you work with them. Even the best ghostwriter can’t do their job in a vacuum....
How to Find and Hire a LinkedIn Ghostwriter
Hiring a ghostwriter for LinkedIn should make your life easier. You want to show up online with more intention. You want to share ideas that reflect your thinking without having to carve out hours to draft and edit every post yourself. And you want it to sound like...
How to Be Funny on LinkedIn, Even If You Can’t Tell a Joke
Most CEOs don’t think of LinkedIn as the place to show their sense of humor. They think of it as a platform to show leadership and build credibility. They’re right, of course. LinkedIn is absolutely where you demonstrate those things. But it’s also where people go to...
Fortune 500 Twitter List
See the latest tweets from Fortune 500 CEOs.
Unicorn CEOs Twitter List
See the latest tweets from Unicorn CEOs
How to Craft a CEO Brand on LinkedIn – 2023 Edition
The ultimate LinkedIn branding guide to build a strong personal brand, position yourself as a thought leader, and raise your visibility on LinkedIn.
