Better Video Demos

Video is getting easier and less expensive to do - if you don't have videos on your website you really need to add some.My favorite uses for videos are:- Give a high-level view of what your software does and why people need it.- Have your CEO talk about what sets your...

If You Only Ever Read One Marketing Book

It should be Influence: the Psychology of Persuasion by Dr. Robert Cialdini.  Put just one of the 6 marketing techniques he describes in this book to work and you can double your results. He talks about: Reciprocation Commitment & Consistency Social Proof Liking...

Selling More Software in the U.S.

If you run a small software startup outside the U.S. and are looking to break into the U.S. market, here is a teleseminar just for you. Daksh Sharma, one of the top marketing bloggers in India, interviewed me for an hour and a half on December 17. We covered all kinds...

Your Face in Times Square

If you are looking to build credibility on your website, here is a really cool idea... When you send out a press release through PR Newswire you now have the option of getting the image of your choice displayed on one of those huge monitors in Times Square. You can...

Recession Marketing Tips in SoftwareCEO

Not that I'm bragging (OK, I'm bragging), but SoftwareCEO's email newsletter today features two articles on How to Recession-proof Your Business. Part 2 includes some of my tips on how to market in a recession. The article can be read for free on their website for the...

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