Ideas For Educational Articles
Need ideas for articles that you can use in an email newsletter, a nurture program (email or regular mail), a blog, or just to add to your website to provide keyword fodder for search engines? Here’s a list I came up with for clients: What concepts people need to...
How to Get Marketing Freelancers Up to Speed Fast – Part 1
One of the most important skills to master if you want to outsource marketing effectively - or even if you simply need to educate new hires and get them productive quickly - is teaching your marketing person what they need to know about your business. The amount they...
Split Your Search Engine Optimization Efforts
I was talking to an executive the other day who asked why they weren’t getting the search engine ranking boost they had expected when they had invested so much in optimizing their website. I told him it was because despite all the work that had taken place on the...
How to Define a Marketing Project the Right Way
Whenever you give anyone a project to do, you’ll get the best results if you provide these 6 pieces of information:
1. What do you want done?
Describe the project and list the process you want them to follow.
2. What else is needed?
Provide whatever materials they are going to need to do the work. This might include a contact database or some files or a list of websites to visit. Whatever it is, list what you are providing them and where to find it or how you are getting it to them.
3. Your deadline
When should the project be finished? If it is a bigger project and there are sub-deadlines,
Giving Green
Put a fresh spin on your next nurture campaign with these “green ideas”. As with any nurture campaign keep it relevant to your client, keep it simple and your nurturing will be well received. Sometimes where and how to begin can be more daunting than the actual task....
More on Learning Styles: Why, What, How, What If?
The other issue to keep in mind when looking at the best ways to get people ramped up is whether they are a “why,” “what,” “how does it work,” or “what if” learner.
There’s a whole chapter devoted to this in Teach What You Know, by Steve Trautman, which is a wonderful book all about teaching peers and people you are mentoring what they need to know to do a good job.
The entire book is full of gems – my copy currently has about 20 pages bookmarked. If you ever do mentoring or any kind of informal training, I recommend it highly. He’s also got an excellent website at www.practicalleader.com.
Here’s the short version of the chapter on learning styles…
“Why” learners
“Why” learners wants to know why they should care – why they should be learning this, why it is important, why focus on it now. So start your explanation with this.
Who Can Refer Business to You?
As you are building out your nurture marketing program, make sure you include all the people who could be referring business to you. Spend a little time every quarter brainstorming about who else is engaged with your prospects and might be able to tell them about your...
Learning Styles: Visual, Auditory, Kinesthetic
When you are working with a marketing freelancer, one of the critical issues you need to deal with is getting them ramped up as quickly and effectively as possible. They need to learn about your company, your products and services, and the way you want work done. If...
5 Ways To Increase Credibility On Your Website
Why does credibility matter? Credibility is the essential third step that has to happen before you can make a sale. The first step is Findability. People have to be able to find you - they need to know that you exist and that you can solve their problem. The second...
Topgrading Your Marketing Team
I just finished reading a classic and highly recommended book, Topgrading, by Bradford D. Smart, PhD. It was full of wonderful advice on how to make sure you hire all "A"s (as opposed to "B"s or "C"s) - in other words, the very best people. The problem is that...
Improve Your Market Visibility By Guest Posting On Industry Blogs
Guest posting on relevant industry blogs is an excellent way to increase your market visibility and be recognized as a thought leader. In fact, it can lead to speaking engagements, prospective client meetings and more. Here are 5 tips to help you get started as a guest poster.
3 Ways To Get Qualified Sales Leads Using LinkedIn
Most people use LinkedIn as a contact management tool to connect with friends or former co-workers. Besides everyday social networking, LinkedIn can be used as a very effective sales prospecting tool. In this post I'll show you 3 solid strategies to help you get...